Meta Platforms Inc. is set to utilize facial recognition technology to identify and block fraudulent ads that use celebrity images to attract clicks.
This measure is part of Meta’s broader efforts to safeguard users against increasingly sophisticated online scams. The technology will verify the authenticity of images used in advertisements against those on official celebrity pages.
For user account security, Meta introduces a video selfie verification feature, enhancing the recovery process for locked-out users with immediate data deletion after use.